Case Study: Two Robs


Request: Create a new brand identity that would help the owners – Rob and Rob – stand out in the computer repair industry and match their personalities better.

Results: The brand shows off the “Click and Clack” nature of their Mac and PC relationship. A fun logo, color palette and the tagline “Two computer guys on a mission.” The brand launch included direct mail, interactive web, a new website, and car graphics. Six months later Two Robs’ business was up 110% from the same time the previous year. They’ve grown into a new office and hired an employee. You should see how much they simply enjoy handing out their business cards.